Post by account_disabled on Dec 20, 2023 22:56:41 GMT -5
Facebook apparently has in mind a review of its global media account (which, due to its succulent value, will likely put a good number of media agencies on edge). As reported by AdAge and Campaign US (both media citing anonymous sources) , the largest social network in the world would have a global media "pitch" in the works that Facebook plans to undertake with the advice of the consulting firm ID Comms. The budget at stake in the contest called by Facebook would be around $750 million. And in the "pitch" they will compete to get their hands on the appetizing global media account of Facebook Dentsu and Mindshare , the agencies with which Mark Zuckerberg's company currently collaborates in the field of media purchasing and planning.
Apparently, and according to the information considered by AdAge and Campaign U S, the contest called by the social network involves the entire media purchasing and planning process for the Phone Number List Facebook, Instagram, WhatsApp and Messenger brands. Neither Facebook nor Dentsu and Mindshare have wanted to comment on the matter when AdAge and Campaign US have requested it . According to AdAge , in 2020 Facebook increased its advertising investment by 43% despite the coronavirus crisis , which has finally reinforced the power of the company led by Mark Zuckerberg in the field of digital advertising on a global scale.
When it comes to creativity, Facebook currently works with several agencies. Ogilvy is in charge of advertising focused on Instagram, Wieden + Kennedy manages the Facebook creative account, Leo Burnett is the lead agency for Messenger and BBDO provides its WhatsApp services. For its part, Droga5 is in charge of Facebook, the umbrella brand that encompasses all the services that Mark Zuckerberg's company encompasses within it. WhatsApp Follow MarketingDirecto.com on WhatsApp
Apparently, and according to the information considered by AdAge and Campaign U S, the contest called by the social network involves the entire media purchasing and planning process for the Phone Number List Facebook, Instagram, WhatsApp and Messenger brands. Neither Facebook nor Dentsu and Mindshare have wanted to comment on the matter when AdAge and Campaign US have requested it . According to AdAge , in 2020 Facebook increased its advertising investment by 43% despite the coronavirus crisis , which has finally reinforced the power of the company led by Mark Zuckerberg in the field of digital advertising on a global scale.
When it comes to creativity, Facebook currently works with several agencies. Ogilvy is in charge of advertising focused on Instagram, Wieden + Kennedy manages the Facebook creative account, Leo Burnett is the lead agency for Messenger and BBDO provides its WhatsApp services. For its part, Droga5 is in charge of Facebook, the umbrella brand that encompasses all the services that Mark Zuckerberg's company encompasses within it. WhatsApp Follow MarketingDirecto.com on WhatsApp