Post by account_disabled on Nov 24, 2023 23:24:55 GMT -5
If there are specific values behind the brand's vision we need to communicate them directly inviting our fans to discuss. There is one condition we must start treating customers as friends with whom we want to enter into a real relationship. Marcin Michalski The concept of attribution has been on the market for many years but most marketers are actually fed up with it. In their opinion nothing comes from attribution and they cannot manage it in practice.
Why do you think this is happening? Anna Gromańska Publishing & Innovations Director at Cube Group* You are right because attribution is mainly talked about not done. There are two main reasons why this situation is like this. The first is the lack of appropriate knowledge. Attribution Email Marketing List is a very difficult topic. It is not the case that everyone without analytical knowledge will be able to immediately draw appropriate conclusions. People hear about attribution know that it is relatively difficult and often do not even approach this topic. They assume that they won't be able to cope. The second issue is the lack of appropriate tools. Of course everyone uses Google Analytics but you must remember that it only measures traffic coming to the website.
We also have Campaign Manager which does not count organic traffic and direct visits in our paths. We also have attribution in Google Ads and Facebook but each of these tools has some limitations. They all show attribution after the fact most often we analyze data from the campaign after it has ended. MM Isn't it the case that I have the entire attribution analysis so that I can analyze everything after the fact? Change media allocation increase or decrease budgets e.g. for Google Facebook affiliation? Until now there were only such tools on the market and yet good campaigns related to attribution analysis were created.
Why do you think this is happening? Anna Gromańska Publishing & Innovations Director at Cube Group* You are right because attribution is mainly talked about not done. There are two main reasons why this situation is like this. The first is the lack of appropriate knowledge. Attribution Email Marketing List is a very difficult topic. It is not the case that everyone without analytical knowledge will be able to immediately draw appropriate conclusions. People hear about attribution know that it is relatively difficult and often do not even approach this topic. They assume that they won't be able to cope. The second issue is the lack of appropriate tools. Of course everyone uses Google Analytics but you must remember that it only measures traffic coming to the website.
We also have Campaign Manager which does not count organic traffic and direct visits in our paths. We also have attribution in Google Ads and Facebook but each of these tools has some limitations. They all show attribution after the fact most often we analyze data from the campaign after it has ended. MM Isn't it the case that I have the entire attribution analysis so that I can analyze everything after the fact? Change media allocation increase or decrease budgets e.g. for Google Facebook affiliation? Until now there were only such tools on the market and yet good campaigns related to attribution analysis were created.