Post by kmstfatema on Mar 9, 2024 22:30:36 GMT -5
In fact, the buyer cares little about the product. First of all he wants to know if you are the right company to solve his problems. In the case of the physical store, he will find out by asking the right questions to the clerk. And online? On your online store, a rather recent tool comes to your aid: chatbots. An online marketing strategy based on the use of chatbots (which we will see shortly) is defined as conversational marketing. It's a type of approach where you don't try to make the user buy something immediately on their first visit to your eCommerce. The objective is in fact to educate the visitor to discover what solutions the company can offer him through a chat directly with the brand "in person". It is precisely a conversation where the chatbot provides the right answers to ensure that the user is encouraged to make a purchase on the online store.
Hence the term conversational marketing, coined by Germany Telegram Number Data Chris Messina in 2015. He argued that apps like Whatsapp and Facebook Messenger could be used to facilitate and encourage the purchasing process by allowing users not to passively receive communications from brands but to interact with them in real time. For many years, online stores have tried to gain customers' favor through aggressive sales tactics such as pop-ups when they are about to leave the eCommerce site, or super-frequent newsletters with the latest offers. None of these have ever been particularly effective because there was no actual intent to listen to the visitor to understand what his real needs were, the real reason why he entered eCommerce.
Naturally, the only possible reaction was just one: abandoning the website. Moving to a conversational approach, however, means being truly interested in building a dialogue with users. A conversation that is completely similar to the one that takes place in real life when we enter any shop and that begins with "How can I help you?". In this way, by using the chatbots that will entertain this chat for you, you will be able to provide the user with suggestions and results that are truly interesting for him and which therefore will not be considered spam.
Hence the term conversational marketing, coined by Germany Telegram Number Data Chris Messina in 2015. He argued that apps like Whatsapp and Facebook Messenger could be used to facilitate and encourage the purchasing process by allowing users not to passively receive communications from brands but to interact with them in real time. For many years, online stores have tried to gain customers' favor through aggressive sales tactics such as pop-ups when they are about to leave the eCommerce site, or super-frequent newsletters with the latest offers. None of these have ever been particularly effective because there was no actual intent to listen to the visitor to understand what his real needs were, the real reason why he entered eCommerce.
Naturally, the only possible reaction was just one: abandoning the website. Moving to a conversational approach, however, means being truly interested in building a dialogue with users. A conversation that is completely similar to the one that takes place in real life when we enter any shop and that begins with "How can I help you?". In this way, by using the chatbots that will entertain this chat for you, you will be able to provide the user with suggestions and results that are truly interesting for him and which therefore will not be considered spam.